Friday, June 22, 2012

Get on the Technology Train....or get left in the dust!



In my never ending need to connect with actors and film makers across the globe, I recently joined a group on Facebook called Seattle Film Makers and Actors. An interesting discussion thread cropped up last night.

The online company, Cast It Talent, had posted an open call notice for 18-20 yr olds for a new feature film from a "major studio". Cast It Talent posted this notice in the Seattle group on Facebook. It's free to join and submit yourself for this open call.

In addition to casting, I've been private coaching actors in person and thru Skype for the last few years. Since some of my clients are auditioning for this movie, I know it's Paramount Studios and their Exec. VP of Casting - Joseph Middleton - is casting it.

Almost immediately, the members of the group cried foul. They thought they smelled a scam. Comments like: "With all due respect, if this is actually a casting call, why has it not come through one of the four major Casting Directors in Seattle?" and "Just checking as we've had some faux casting notices in the past." 

Because I use Cast It for my casting needs, as do most of the major casting directors across the globe, I tried to appease their fears by letting them know this notice was legit.
I wrote, "Ain't nothing faux about it - I do searches like this all the time. Since they are looking to "discover" people - this is a great, inexpensive, and fast way to do a LARGE initial search and cover the entire country. We then go through each and every audition, narrow things down, and usually have a smaller group do another audition - it's like a "virtual callback". Then we fly-in the finalists to work with in person." 

But the comments kept up. "Why aren't they going through the proper channels?"
I replied: "What you view as "proper channels" have changed in the last few years. Sometimes we hire local CDs to do these searches, and sometimes - especially in this case of an open call - this is how it's done."

And...they still kept coming! "I'm an old fart and could be behind the times but, in my humble opinion, a major studio doesn't cast this way. Sometimes they do publicity stunts and put out a notice like this but I have never seen major motion pictures cast this way. There are more than enough 18 - 20 year olds in Hollywood. They really don't need to search for them."

Since I'm very involved with actors worldwide, I've seen a shift lately in terms of an abundance of "too-good-to-be-true" casting notices, sites that claim that if you pay their membership fee they will introduce you to casting directors and guarantee that you will book jobs, and online "classes" that guarantee you fame and fortune. There's definitely a lot of opportunities to separate actors from their hard-earned money.

I was actually pretty impressed with this Seattle group who's red flags were raised by this notice. They were done getting taken advantage of by these scams and were circling the wagons.

But what occurred to me from this dialogue is that there may be a true disconnect in cities outside of the major film production cities like L.A./NY/Chicago. That these actors were questioning this whole concept was very telling. As much as I was trying to educate them as to the industry standard, they still pushed back - "We like the old way!"


Years ago, and I mean many years ago(!), when I was casting a movie and I needed to do a search, the studio would literally send me out on the road. I remember a film I did called Return to Oz which was the next book in the series of books written by L. Frank Baum which followed Dorothy's journey. I had to find the next "Dorothy". Yikes - big task for a little lady. During the week I would work on the other films I was casting and on Friday night I'd take a red-eye to another city across the U.S. and do a HUGE open call. This went on for about 6-7 weeks. Beyond how friggin' exhausted I was after working 7 days a week for 7 weeks, the financial hit was huge on our budget. First-class round trip airline tickets, transportation to and from airports, $100 per diem, first class hotel, publicity in each city, rental of a hall big enough to accommodate 100s of people, staff....times seven. You do the math.


As much as I liked going out on the road and meeting new people, the studios and producers quickly realized they'd save a lot of money and time by hiring local casting directors in each city to do this preliminary search and open call. They'd hold the open call, go out onto the streets, scour the schools - and present their finalists on tape and I'd go through all of these submissions and cull them down to the finalists. We'd then fly-in those that made the final cut.


Since the advent of the Internet - everything is faster, more streamlined, and less expensive to do a search like this. Because everyone has a video camera these days, we have come to depend on actors to be proactive and be able to self-tape their initial audition. Yes, this is the industry standard these days. When I'm casting a project, I get links sent to me of auditions from all over the world. And like the title of this blog - if you aren't comfortable with this technology yet, you'd better get on board or you'll be run over by the train.


When I cast Mr. Popper's Penguins, I had an actress in mind for the role of Jim Carrey's funny assistant, Pippy. I had seen Ophelia Lovibond in Nowhere Boy and knew she'd be perfect for this woman who alliterated her "P's" and tried to keep Carrey's character on track. It was a tough role and we read hundreds of women across the country. I asked Ms. Lovibond to put herself on tape so that I could show my team. What I didn't know is that she was somewhat famous for her self-taped auditions. A total perfectionist, she got her actor friend to read with her off-camera and taped a flawless audition. My director, Mark Waters, immediately fell in love and I hooked them up on Skype so that they could "meet". Because Waters is not at all gun-shy in the new technology department (hell, he had all of his pre-production meetings with his Director of Photography Matthew Libatique on Skype as Libatique lives in London), he Skyped with her and they set a date for him to direct her through Skype while she re-taped her audition. Waters was "virtually" in the room with her and directed her while she had her "call back". I sent her new audition to the studio and she was hired. All of this occurred without her ever being in the room with the creatives. 


At this point I should warn the reader that I am not advocating hiring an actor whom you've not met face-to-face. This casting situation above was unique (in that she lives in London) and the fact that Lovibond had already established herself by doing several films assured us that she was a consummate professional. As much as I love technology, I'm still an old-school gal and along with seeing your work, I need to get a personal "hit" off of you by meeting you in person.


Yes, there are thousands of actors in Los Angeles that would meet this casting description for the open call - but when we're on the search to discover someone, we want to actually look under every rock, shake the trees as it were, and truly find someone new. The technology we're using to have the actor self-tape is merely a tool to reach a much wider audience. 


Actors nowadays are so much more in control of their destiny by all of these tools. When I started out in casting, actors were literally waiting for their phone to ring....waiting for their agents to call them with an audition. Now, an actor in the middle of the country can learn how to self-tape their audition and be more in control of the final product that they're sending out.


I wrote last week with some great tips to help yourself self-tape. It's had all kinds of hits as actors are passing it around like candy. I hope you'll take advantage of it. And hey, if you're all thumbs about this, I'm sure you know at least 5 people who can help you set things up and all you have to do is study your lines, make some great character choices, and do your audition like you'd normally do - except this time you can do it over and over (and over again) until you get it right and then send it to me!


I welcome your comments.


Glad you're here - Marci

    


3 comments:

  1. i love this! it makes it so much more possible to get in the virtual room when a cd will watch a self-tape. thanks, as always for being so pro-actor and ready to find new talent!

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  2. Again, Marci, congratulations! Your writing is breezy, entertaining and informative. You could become addictive - like BBQ potato chips without the calories!

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  3. Anything with which actors can take more control of their career is a huge blessing. Thanks for the insight Marci!

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